What Is Athena East?
Introducing the Bridge Between Global Talent and Business Growth
Before remote work was a buzzword and before “outsourcing” became a standard growth strategy, Athena East was already being built, quietly, deliberately, and with a long-term vision in mind.
Athena East exists for one reason: to help businesses grow through global talent without losing quality, control, or the human connection that makes teams work.
Athena East was co-founded in 2002 by Tezza Yujuico Herrmann, long before distributed teams became mainstream. Based on the West Coast, Tezza serves as Co-Founder and COO, leading operations and new business with a sharp eye for efficiency and a deep commitment to client success.
With more than two decades in the business process outsourcing (BPO) industry, Tezza has seen the outsourcing model done well, and done very poorly.
Too often, she watched businesses struggle with:
- High turnover from traditional VA agencies
- Misaligned talent with little accountability
- Communication breakdowns and cultural disconnects
- Vendors who filled seats instead of solving problems
Athena East was created to be the alternative.
The Mission Behind Athena East
From day one, the mission was clear:
Build offshore staffing solutions that feel like real teams, not temporary help.
Athena East was designed to bridge the gap between global talent acquisition and real business growth. That means pairing companies with professionals who don’t just complete tasks, but understand the why behind the work.
It also means supporting the people behind the roles. Over the years, Tezza has built a powerhouse team in the Philippines—professionals who are highly skilled, deeply loyal, and invested in long-term careers, not short-term gigs.
This balance, client success and staff success, is at the heart of Athena East.
What the Name “Athena East” Represents
The name Athena comes from the Greek goddess of wisdom, strategy, and leadership, symbolizing clarity, intelligence, and thoughtful execution.
East represents access to exceptional global talent, particularly in the Philippines, where Athena East has built long-standing relationships rooted in trust, mentorship, and growth.
Together, Athena East stands for strategic offshore staffing done right, with purpose, respect, and long-term vision.
Why Athena East Is Different from Traditional VA Agencies
Athena East does not operate like a typical virtual assistant agency.
We don’t believe in shared assistants, rushed placements, or “plug-and-play” hires. Instead, we focus on dedicated offshore staffing, talent that works exclusively for your business and integrates into your team.
Our clients don’t come to us looking for general admin help. They come to us when:
- Growth demands reliable execution
- Leadership needs leverage, not micromanagement
- Quality and trust matter more than speed
This is where Athena East excels.
How Dedicated Offshore Staffing Supports Scaling
Scaling a business requires more than adding people, it requires adding the right people in the right way.
With Athena East, companies gain access to elite virtual assistants and dedicated remote teams who:
- Work within your systems and workflows
- Communicate clearly and consistently
- Take ownership of their roles
- Grow alongside your business
Dedicated offshore staffing allows leaders to expand capacity without inflating overhead, while maintaining operational stability, even during periods of rapid growth.
Beyond General Admin: Roles Athena East Can Fill
Athena East supports far more than basic administrative tasks. Our offshore staffing solutions cover a wide range of strategic and operational roles, including:
- Executive Virtual Assistants
- Operations & Project Managers
- Customer Support Specialists
- Healthcare Administrative Support
- Marketing & Content Assistants
- CRM & Data Management Specialists
- Finance & Bookkeeping Support
- HR & Recruitment Coordinators
- Sales & Lead Generation Support
Each role is scoped intentionally to ensure clarity, accountability, and long-term success.
Industries We Serve
Athena East serves clients across multiple industries, with particular depth in:
- Healthcare & healthcare administration
- Professional services
- Real estate
- Technology & SaaS
- Marketing agencies
- Consulting firms
- Growing startups and scale-ups
Our experience allows us to tailor offshore staffing solutions to industry-specific needs without sacrificing quality or alignment.
Our Value Proposition: Thoughtful Hiring, Done Right
Quality Over Quantity
Athena East intentionally limits placements. We vet deeply, interview carefully, and only place professionals we trust to represent your business well.
Cultural & Communication Alignment
Every team member is selected for:
- Fluent English communication
- Familiarity with Western business culture
- Professional confidence and clarity
This ensures smoother collaboration and faster integration.
Easy, Supported Onboarding
Tezza’s hands-on leadership extends into onboarding. Clients are guided through the process with clarity, responsiveness, and practical support—especially those new to outsourcing.
A More Human Approach to Outsourcing
What truly sets Athena East apart is the human side of the work.
Tezza is known for her no-nonsense leadership style balanced with genuine care, for clients and for the teams supporting them. From mentoring team leads in the Philippines to guiding first-time outsourcing clients, she stays close to the work and the relationships that matter.
Athena East isn’t built on volume. It’s built on trust.
If you’re exploring offshore staffing solutions, elite virtual assistants, or dedicated remote teams, Athena East is ready to support your next phase of growth.
Book a discovery call to discuss your needs.
Athena East, bridging global talent and business growth, the right way.